We are pleased to announce the creation of a new strategic partnership between eGlue and Canadian company Lowfoot Inc., aimed at developing advanced customer communication solutions in the energy sector.
The agreement, formalized through the signing of a Memorandum of Understanding during the Canada Trade Mission to Italy, marks an important step in the collaboration between Italy and Canada to promote innovation, digitalization, and sustainable energy transition.
This collaboration focuses on developing an advanced communications platform designed to support retail utilities in improving the effectiveness of customer interactions throughout the entire communication cycle, anticipating their information needs through proactive, personalized, and contextual communications. This approach strengthens customer relationships, improves message understanding, and measurably increases communication redemption, contributing to the reduction of churn.
Lowfoot contributes to the partnership with an advanced technology platform that can leverage available data to support more effective and targeted communications, while eGlue brings its expertise to Customer Communication and Customer Experience Management solutions.
Thanks to this synergy, eGlue and Lowfoot will offer energy companies innovative tools to strengthen customer relationships, improve communications effectiveness, and support pathways for greater awareness and trust.
This partnership reflects the shared commitment of Canada and Italy to fostering innovation in the energy sector and digital transformation through strategic international collaborations.
