At the 2025 Fundraising Festival in Riccione, a leading event for the third sector in Italy, Scilla Rinaldo, CEO of eGlue srl, brought her vision to a central theme for the nonprofit world: the digital transformation of fundraising.
During her talk, Dr Rinaldo highlighted how technological evolution is radically changing the way organisations relate to donors. Today’s fundraising cannot ignore digital tools capable of making campaigns more effective, improving customer experiences, and strengthening relationships with supporters.
The full video of Scilla Rinaldo’s speech
Digitize to better connect with donors
eGlue’s commitment has always been geared towards supporting non-profit organizations and organizations in the transition to digital. Our Customer Communication Management (CCM) and Digital Donor Experience solutions are designed to:
- Optimize communications management costs
- Customize messages based on the characteristics and habits of individual donors
- Increase engagement and long-term loyalty
- Measure the impact of campaigns in a timely manner.
Our approach is data-driven, sustainable, and designed to enhance the effectiveness of the donor journey, from the first interaction to recurrent donation.
A direct comparison with third sector professionals
Participating in the Fundraising Festival was a valuable opportunity to engage with fundraisers, managers, and industry professionals, sharing experiences and gathering concrete insights to further innovate our solutions.
We’ve seen growing interest in tools that can simplify campaign management, ensuring traceability, customization, and sustainability.
eGlue will continue to invest in technology and expertise to support the nonprofit sector in creating value through more efficient, digital, and relationship-driven communication.
