In its Q3 2024 market update, Aspire – a leading independent consulting firm in Customer Communication Management (CCM) and Customer Experience Management (CXM) – tracked the evolution of the industry, highlighting how cutting-edge organizations are transforming the way they interact with their customers.
Among the central themes, Aspire introduced a new evaluation category called Interaction Experience Management (IXM), which transcends the traditional boundaries between inbound and outbound communication to embrace an integrated, dynamic, and two-way vision of the customer experience.
Within this transforming scenario, eGlue is among the international players that stand out for their ability to innovate, with a strategic focus on two fundamental areas: disaster recovery and cybersecurity.
Investments to ensure continuity and protection
Throughout 2024, eGlue intensified its investments to ensure customers’ business continuity and resilience, in both digital and print communications. In particular:
- Digital communication: Thanks to a hybrid architecture based on cloud providers such as AWS and Azure, eGlue ensures maximum scalability and service availability, with a particular focus on security and data protection.
- Printed communication: The company has strengthened its production capacity by implementing duplicate machinery, reciprocal recovery agreements, and failovers with other qualified suppliers to manage every emergency scenario.
This integrated approach enables eGlue to respond effectively to an increasingly priority need for businesses: mitigating operational risks and ensuring reliable, accessible and timely communications even in critical situations.
The growth of the DNOW network
Another element highlighted by Aspire concerns the DNOW networking program, promoted by eGlue. This initiative, created to facilitate the sharing of best practices, technological solutions, and engagement strategies among key industry players, is gaining excellent feedback and strengthening the community of professionals and companies focused on innovation in the Customer Journey.
A vision consistent with the digital and sustainable transition
Aspire’s mention of eGlue confirms the solidity of the direction taken: integrating security, technological innovation, and operational flexibility to support customers in the twin transition –the digital and sustainable one– with solutions capable of evolving alongside their needs.
To learn more about the full report:
Aspire Leaderboard Q3 2024 Market Update
