On October 17 and 18, 2024, eGlue participated as a sponsor in the GISCi National Conference, organized in Florence by the Italian Cervicocarcinoma Screening Group. A relevant opportunity to take stock of the effectiveness of cancer screening programmes and share good practices among professionals, public bodies and technology partner
For years, the Conference has been a time of strategic discussion to evaluate the results achieved nationwide and promote the evolution of prevention protocols. This year, attention focused on the implementation of the National Prevention Program and the importance of supporting innovation and research in public health services.
The key role of communication in prevention
In a context where screening program uptake rates are still uneven nationwide, eGlue wanted to bring its vision to the Conference: clear, digital, and patient-centered communication is essential to increasing the engagement and effectiveness of screening invitations.
Our Customer Communication Management (CCM) and Digital Engagement solutions enable healthcare providers to:
- reach citizens with personalized, multi-channel and highly usable messages
- simplify booking through direct and mobile-accessible calls to action
- monitor response rates in real time and optimize communication strategy
- reduce operating costs and environmental impact compared to paper communication.
Towards more connected and accessible healthcare
Participating in GISCi 2024 was an important opportunity for us to engage with those who work daily in public healthcare and contribute, with concrete solutions, to national prevention goals.
We believe in a more efficient, sustainable, and digital healthcare communication model, capable of truly engaging citizens and supporting the work of professionals.
